Oh Yeah, So What Make You So Special?
December 5th, 2009
Alright…I’ve got a pet peeve.
The “we-specialize-in-large-small-ranch-colonials-for-the-first-time-move-up-empty-nester”.
Invariably when times get tough, our marketing gets broad – when just the opposite should be occurring.
If I’m considering building a custom home, I could care less about how many condos you’ve done or about your remodeling services.
I want to know – SPECIFICALLY -why you are the right custom home builder for me.
My company (for example) serves the home building and healthcare fields – 2 markets which COULDN’T be further apart in terms of approach.
You could care less about the latest eCommerce site I developed for an ophthalmic manufacturer…but you may care that I’ve worked for 30 small to mid sized home builders and developers over just the past 4 years and there really isn’t a lot I haven’t seen.
It’s not about me. It’s about what I can deliver my client.
Same thing applies to you.
Don’t generalize. Specialize.
Posted in Junk Drawer
