Radio or TV?
December 7th, 2009
Q: Where is your money better spent on radio advertising or TV advertising and why? – Mark Maltry, Jemm Construction.
A: All in all, it depends. If you’re doing a 2 day sales blitz at 4 locations around a metro area, then radio is a great way to get the message out cost effectively. However, if you’re promoting a single community or doing a branding campaign – this isn’t going to do you a lot of good unless you dealing with a low power “LOCAL” (ie: cheap) station.
The same can be said for broadcast TV.
Cable TV, however, is a different animal. Devoting a couple of hundred dollars a month to market to house enthusiasts (Can we call them “housies”?) on Bravo, HGTV or similar channels on Saturday afternoons within a specific cable zone can’t be beat.
That being said: Generally, Cable TV lands above radio on my media buying totem pole most of the time.
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