BUILDERmarketingIDEAS

I am going to regret this the second I post it…but I’m going to man up and do it anyway.

Alright – here we are in the digital age, yet…most phone calls/emails/walk-ups I get about builder marketing seems to settle right back onto the stuff that “goes in the folder”.

There’s something to be said for the professional leave behind. There is – but the whole point of marketing is to get them to pick up the phone or visit your model.  The leave behind is the emotional equivalent of picking up a copy of the brochure of the car you just bought on your way out the door.

(Why DO we do that?)

A few months ago, I had a client tell me about how cable doesn’t work and how it’s all a waste of money.  The same client called me to tell me they say my commercial on Fox News. (Which I paid an obscenely cheap rate for!).

I recently did another buy for a client and OWNED ”Bravo” (which scores high with female empty nesters) on weekends for a number of weeks for the ridiculous rate of $3 per spot. Yeah…seriously.

We do what we do to create an impression in a buyer’s mind on what we’re all about.

TV still says “success” – even in this post :30 world.

Of course I’m begging the question, “How many homes were sold?”

Compared to what? 4 years ago?

This business is all about making a great impression of trust, stability, professionalism and success.

What are the top mediums to achieve that goal?

I think you know…