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	<title>BUILDERmarketingIDEAS &#187; Junk Drawer</title>
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	<description>Sales &#38; Marketing Site For Home Builders &#38; Developers</description>
	<lastBuildDate>Fri, 29 Jan 2010 15:29:43 +0000</lastBuildDate>
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		<title>Buy, Sell or Trade Construction Stuff</title>
		<link>http://www.buildermarketingideas.com/archives/185</link>
		<comments>http://www.buildermarketingideas.com/archives/185#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:29:43 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=185</guid>
		<description><![CDATA[I just helped a builder friend of mine launch a new site that I thought would probably interest all of you&#8230;so here it is.   
If you&#8217;re a builder, remodeler or supplier then there&#8217;s no doubt that you&#8217;ve got a garage or warehouse full of materials. Wouldn&#8217;t it be great if you could do [...]]]></description>
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		<title>Nothing&#8217;s Ever Free&#8230;So Stop Pretending.</title>
		<link>http://www.buildermarketingideas.com/archives/180</link>
		<comments>http://www.buildermarketingideas.com/archives/180#comments</comments>
		<pubDate>Tue, 26 Jan 2010 22:00:17 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=180</guid>
		<description><![CDATA[WOW &#8211; I can&#8217;t believe my ears but I&#8217;m hearing that manufacturers are loosening up some of their co-op marketing dollars.
With that in mind &#8211; hold on to your wallet when you&#8217;re approached by the publisher/consultant/parasite who tells you that they&#8217;ll GIVE YOU catalogs/DVDs/tchochkes in return for a list of your subs &#38; suppliers.
Your co-op [...]]]></description>
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		<title>Killer Ad Design</title>
		<link>http://www.buildermarketingideas.com/archives/177</link>
		<comments>http://www.buildermarketingideas.com/archives/177#comments</comments>
		<pubDate>Sat, 16 Jan 2010 19:01:04 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=177</guid>
		<description><![CDATA[&#8230;this isn&#8217;t it.

]]></description>
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		<title>Who Says The Yellow Pages Are Dead?</title>
		<link>http://www.buildermarketingideas.com/archives/168</link>
		<comments>http://www.buildermarketingideas.com/archives/168#comments</comments>
		<pubDate>Fri, 11 Dec 2009 19:09:09 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=168</guid>
		<description><![CDATA[I just got my new &#8220;eco-sized&#8221; copy dropped off today&#8230;good thing too because I misplaced my copy of the internet and wasn&#8217;t sure what I was going to do.
My mug of tea placed on it for scale.

]]></description>
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		<title>Radio or TV?</title>
		<link>http://www.buildermarketingideas.com/archives/150</link>
		<comments>http://www.buildermarketingideas.com/archives/150#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:43:25 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=150</guid>
		<description><![CDATA[Q: Where is your money better spent on radio advertising or TV  advertising and why?  &#8211; Mark Maltry, Jemm Construction.
A:  All in all, it depends.  If you&#8217;re doing a 2 day sales blitz at 4 locations around a metro area, then radio is a great way to get the message out cost effectively. However, if [...]]]></description>
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		<title>Oh Yeah, So What Make You So Special?</title>
		<link>http://www.buildermarketingideas.com/archives/146</link>
		<comments>http://www.buildermarketingideas.com/archives/146#comments</comments>
		<pubDate>Sat, 05 Dec 2009 15:00:11 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=146</guid>
		<description><![CDATA[Alright&#8230;I&#8217;ve got a pet peeve.
The &#8220;we-specialize-in-large-small-ranch-colonials-for-the-first-time-move-up-empty-nester&#8221;.
Invariably when times get tough, our marketing gets broad &#8211; when just the opposite should be occurring.
If I&#8217;m considering building a custom home, I could care less about how many condos you&#8217;ve done or about your remodeling services.
I want to know &#8211; SPECIFICALLY -why you are the right custom home [...]]]></description>
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		<title>Marketing To A Smaller Universe</title>
		<link>http://www.buildermarketingideas.com/archives/143</link>
		<comments>http://www.buildermarketingideas.com/archives/143#comments</comments>
		<pubDate>Sat, 05 Dec 2009 14:24:52 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=143</guid>
		<description><![CDATA[As little as five years ago, a typical campaign would have included a postcard direct mailing to a qualified* list, a half page ad in the local paper and maybe some spot radio or tv.
Today, we have to do more with less. We need to do it faster&#8230;and we need to be adaptive.
The accepted practice [...]]]></description>
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		<title>Now What?</title>
		<link>http://www.buildermarketingideas.com/archives/99</link>
		<comments>http://www.buildermarketingideas.com/archives/99#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:30:08 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=99</guid>
		<description><![CDATA[Yikes! October is upon us (sorry for the posting gap&#8230;I&#8217;ve been busy &#8211; and I don&#8217;t mean to sound like a jerk by saying that).
We&#8217;ve got another month in the fall sales season before we all pack it up for the winter Now is the time to get your planning for 2010. (Face it, if [...]]]></description>
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		<title>HBA Big Move</title>
		<link>http://www.buildermarketingideas.com/archives/92</link>
		<comments>http://www.buildermarketingideas.com/archives/92#comments</comments>
		<pubDate>Thu, 23 Apr 2009 15:12:56 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=92</guid>
		<description><![CDATA[Just putting the final touches on the HBA of Greater Cleveland&#8217;s Parade of Homes &#8220;Big Move&#8221; event which starts today.
This scattered site home show features nearly 60 properties by some of northeast Ohio&#8217;s top builders.
The media campaign utilizes print, radio, tv, internet, social media, signage and more.  Check it out at www.hbabigmove.com.
]]></description>
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		<title>Home Deal of the Year Project</title>
		<link>http://www.buildermarketingideas.com/archives/90</link>
		<comments>http://www.buildermarketingideas.com/archives/90#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:28:29 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=90</guid>
		<description><![CDATA[Just launched a marketing campaign promoting the &#8220;Home Deal of the Year&#8221; for Loreto Development and ProBuilt Homes and wanted to share it with you. This campaign incorporates tv, radio, internet (microsite, email campaign, Facebook, Twitter, YouTube, Google) and print. Learn more at www.homedealoftheyear.com.

By the way, I just found out that Builder Marketing Ideas got [...]]]></description>
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