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	<title>BUILDERmarketingIDEAS &#187; Marketing Principles</title>
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	<description>Sales &#38; Marketing Site For Home Builders &#38; Developers</description>
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		<title>As Seen on TV</title>
		<link>http://www.buildermarketingideas.com/archives/82</link>
		<comments>http://www.buildermarketingideas.com/archives/82#comments</comments>
		<pubDate>Sat, 12 Dec 2009 10:00:53 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=82</guid>
		<description><![CDATA[I am going to regret this the second I post it&#8230;but I&#8217;m going to man up and do it anyway.
Alright &#8211; here we are in the digital age, yet&#8230;most phone calls/emails/walk-ups I get about builder marketing seems to settle right back onto the stuff that &#8220;goes in the folder&#8221;.
There&#8217;s something to be said for the [...]]]></description>
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		<title>Other People&#8217;s Money</title>
		<link>http://www.buildermarketingideas.com/archives/152</link>
		<comments>http://www.buildermarketingideas.com/archives/152#comments</comments>
		<pubDate>Tue, 08 Dec 2009 07:00:19 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[Random Nonsense]]></category>
		<category><![CDATA[builder]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=152</guid>
		<description><![CDATA[A client of mine and I were laughing (crying?) about the state of the market last week and we were bouncing some ideas around in order to generate interest. He commented that it must be easy to drop ideas as long as I&#8217;m playing with other people&#8217;s money.
He was joking&#8230;but the comment grew roots.
I&#8217;ve made [...]]]></description>
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		<title>What&#8217;s Your Problem?</title>
		<link>http://www.buildermarketingideas.com/archives/131</link>
		<comments>http://www.buildermarketingideas.com/archives/131#comments</comments>
		<pubDate>Mon, 30 Nov 2009 19:12:27 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=131</guid>
		<description><![CDATA[You don&#8217;t notice mattress sale ads until you have a mattress problem &#8211; same thing with dealership ads &#8211; yet, you can&#8217;t miss them when it&#8217;s top of mind.
Most people don&#8217;t have a house problem most of the time. In fact, most of the time, a new house is probably last on the list of [...]]]></description>
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		<title>Building the Better Newsletter</title>
		<link>http://www.buildermarketingideas.com/archives/124</link>
		<comments>http://www.buildermarketingideas.com/archives/124#comments</comments>
		<pubDate>Thu, 26 Nov 2009 16:09:31 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[Print & Press]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=124</guid>
		<description><![CDATA[Q: We put out a client newsletter for our building company but haven’t really seen any results. Do you have any tips on how to improve response?  – Anonymous
A:  I really feel that newsletters are a passive marketing medium. If you want to talk about any offers you have pending, by all means do it [...]]]></description>
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		<title>Survival Marketing</title>
		<link>http://www.buildermarketingideas.com/archives/68</link>
		<comments>http://www.buildermarketingideas.com/archives/68#comments</comments>
		<pubDate>Fri, 16 Jan 2009 14:42:58 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[survival marketing]]></category>

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		<description><![CDATA[Upcoming marketing seminar that I&#8217;ll be giving at the HBA of Greater Cleveland on February 4th. If you&#8217;re in the area, please try to attend. I&#8217;ll try not to say anything stupid (although I can&#8217;t promise).
Contact Jeff Dodge at (216) 447-8700 or jdodge@hbacleveland.com to to register or learn more.

]]></description>
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		<title>Hey&#8230;You Busy?</title>
		<link>http://www.buildermarketingideas.com/archives/45</link>
		<comments>http://www.buildermarketingideas.com/archives/45#comments</comments>
		<pubDate>Fri, 05 Dec 2008 11:49:58 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=45</guid>
		<description><![CDATA[It&#8217;s feast or famine for everyone in this industry&#8230;not just builders. Now that we&#8217;ve made it past Thanksgiving, we&#8217;re all prepping for the big slowdown that is going to last through the SuperBowl. (This year definitely being slower than most.)
We all have our year end rituals but this year, I&#8217;d like to invite you to [...]]]></description>
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		<title>Survival Marketing</title>
		<link>http://www.buildermarketingideas.com/archives/42</link>
		<comments>http://www.buildermarketingideas.com/archives/42#comments</comments>
		<pubDate>Wed, 03 Dec 2008 12:56:29 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=42</guid>
		<description><![CDATA[Well, now they&#8217;re saying that this market is going to last through the 4th quarter of 2010 (probably longer).
They&#8217;re also saying that we&#8217;re going to see 50% of builders go under over the next few years&#8230;some say more like 75%.
Now that everyone is in survival mode and wrapped up in their cocoon (and thinking about [...]]]></description>
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		<title>7 Ways To Market Greener</title>
		<link>http://www.buildermarketingideas.com/archives/25</link>
		<comments>http://www.buildermarketingideas.com/archives/25#comments</comments>
		<pubDate>Sun, 20 Jul 2008 11:58:39 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Green Marketing]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=25</guid>
		<description><![CDATA[Green building is without a doubt the biggest trend and buzzword in homebuilding. You can&#8217;t flip through 2 pages of BUILDER Magazine without seeing a &#8220;green&#8221; article or ad (wait &#8211; tell me again how this 2 ton work truck is &#8220;green&#8221;???).Extending the &#8220;greenness&#8221; of your company goes beyond how you build your homes, it [...]]]></description>
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		<title>New Marketing In An Old World</title>
		<link>http://www.buildermarketingideas.com/archives/24</link>
		<comments>http://www.buildermarketingideas.com/archives/24#comments</comments>
		<pubDate>Sat, 19 Jul 2008 13:23:26 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=24</guid>
		<description><![CDATA[Sometimes we forget that most people don&#8217;t know what the heck we&#8217;re talking about&#8230;
Sometimes, we&#8217;re so wrapped up in keeping up with &#8220;what&#8217;s new&#8221; that we don&#8217;t realize that most people aren&#8217;t there yet.
Those of us in the building industry have known about panelization, poured walls and &#8220;pex&#8221; for years. Consumers are finally getting exposed [...]]]></description>
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		<title>Coffee is for Closers</title>
		<link>http://www.buildermarketingideas.com/archives/17</link>
		<comments>http://www.buildermarketingideas.com/archives/17#comments</comments>
		<pubDate>Tue, 08 Jul 2008 13:30:49 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=17</guid>
		<description><![CDATA[Your ads, website, flyer, catalog, email blast, yard signs and every other thing you use in your marketing mix is designed to prompt the buyer to contact your or your sales rep. To take the conversation further&#8230;to decide whether or not they&#8217;re going to buy.
I often find myself in the ironic position of convincing clients that [...]]]></description>
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