Archive for the ‘Q&A’ Category
How To Make Your Home Page Stand Apart
November 23rd, 2009
Q: With so many builder websites having a similar home-page and lay-out, what can I do to stand out from the crowd and hold the viewers attention?
– Enzo Perfetto, Enzoco Homes, Munson, Ohio
A: The NUMBER ONE way to keep your site sticky is by keeping the information on your home page current. We are way past the brochure-ware days of websites where you make your changes once a quarter.
Content Management Systems (CMS) make it easy for non-programmers to make most simple updates to websites. Plus, the more you update your site, they higher you will help it rank in search engines.
Short video tours and photo galleries also go a long way to help you stand out. Let’s face it, most people can’t visualize a 3D space by looking at a floor plan but if you show them a photo, they get it. Make sure the clips are well produced and the images are crisp.
Finally, make sure the content quickly addresses the wants & needs of your best prospects. If you specialize in million dollar customs, then your pitch is going to differ from the low-price, zero-down production guys.
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