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	<title>BUILDERmarketingIDEAS &#187; Random Nonsense</title>
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	<link>http://www.buildermarketingideas.com</link>
	<description>Sales &#38; Marketing Site For Home Builders &#38; Developers</description>
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		<title>Other People&#8217;s Money</title>
		<link>http://www.buildermarketingideas.com/archives/152</link>
		<comments>http://www.buildermarketingideas.com/archives/152#comments</comments>
		<pubDate>Tue, 08 Dec 2009 07:00:19 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[Random Nonsense]]></category>
		<category><![CDATA[builder]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media planning]]></category>

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		<description><![CDATA[A client of mine and I were laughing (crying?) about the state of the market last week and we were bouncing some ideas around in order to generate interest. He commented that it must be easy to drop ideas as long as I&#8217;m playing with other people&#8217;s money.
He was joking&#8230;but the comment grew roots.
I&#8217;ve made [...]]]></description>
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		<title>If Builders Acted Like Domain Registrars.</title>
		<link>http://www.buildermarketingideas.com/archives/35</link>
		<comments>http://www.buildermarketingideas.com/archives/35#comments</comments>
		<pubDate>Mon, 15 Sep 2008 14:17:30 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Random Nonsense]]></category>
		<category><![CDATA[bad business practices]]></category>
		<category><![CDATA[call centers]]></category>
		<category><![CDATA[domain registration]]></category>
		<category><![CDATA[register.com]]></category>
		<category><![CDATA[what if]]></category>

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		<description><![CDATA[
Thank you for paying 3x the market value for your home. Build the same home with us today for a 25% premium and save 15% (when compared to what tomorrow&#8217;s offer will be).  We&#8217;re a partner you can trust in!
Please sign your change order to confirm that you DO NOT want the change implemented. Otherwise, [...]]]></description>
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		<title>Five times twenty is&#8230;</title>
		<link>http://www.buildermarketingideas.com/archives/33</link>
		<comments>http://www.buildermarketingideas.com/archives/33#comments</comments>
		<pubDate>Fri, 15 Aug 2008 11:31:14 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Random Nonsense]]></category>

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		<description><![CDATA[I was flipping through the latest issue of BUILD magazine and noticed this.  I searched around for a little bit trying to figure out where the other $50,000 went.

]]></description>
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		<title>If Builders Acted Like Credit Card Companies</title>
		<link>http://www.buildermarketingideas.com/archives/26</link>
		<comments>http://www.buildermarketingideas.com/archives/26#comments</comments>
		<pubDate>Tue, 22 Jul 2008 18:59:21 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Random Nonsense]]></category>

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		<description><![CDATA[
We may increase the price of your options without notice if you fail to sign your change order on time.
We may share your personal information with every appliance store in the state, guaranteeing that you will be pestered til the end of time with phone calls on special &#8220;Builder Only&#8221; limited time offers.
We may increase [...]]]></description>
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