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	<description>Sales &#38; Marketing Site For Home Builders &#38; Developers</description>
	<lastBuildDate>Fri, 29 Jan 2010 15:29:43 +0000</lastBuildDate>
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		<title>Buy, Sell or Trade Construction Stuff</title>
		<link>http://www.buildermarketingideas.com/archives/185</link>
		<comments>http://www.buildermarketingideas.com/archives/185#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:29:43 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=185</guid>
		<description><![CDATA[I just helped a builder friend of mine launch a new site that I thought would probably interest all of you&#8230;so here it is.   
If you&#8217;re a builder, remodeler or supplier then there&#8217;s no doubt that you&#8217;ve got a garage or warehouse full of materials. Wouldn&#8217;t it be great if you could do [...]]]></description>
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		<title>Nothing&#8217;s Ever Free&#8230;So Stop Pretending.</title>
		<link>http://www.buildermarketingideas.com/archives/180</link>
		<comments>http://www.buildermarketingideas.com/archives/180#comments</comments>
		<pubDate>Tue, 26 Jan 2010 22:00:17 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=180</guid>
		<description><![CDATA[WOW &#8211; I can&#8217;t believe my ears but I&#8217;m hearing that manufacturers are loosening up some of their co-op marketing dollars.
With that in mind &#8211; hold on to your wallet when you&#8217;re approached by the publisher/consultant/parasite who tells you that they&#8217;ll GIVE YOU catalogs/DVDs/tchochkes in return for a list of your subs &#38; suppliers.
Your co-op [...]]]></description>
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		<title>Killer Ad Design</title>
		<link>http://www.buildermarketingideas.com/archives/177</link>
		<comments>http://www.buildermarketingideas.com/archives/177#comments</comments>
		<pubDate>Sat, 16 Jan 2010 19:01:04 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=177</guid>
		<description><![CDATA[&#8230;this isn&#8217;t it.

]]></description>
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		<title>As Seen on TV</title>
		<link>http://www.buildermarketingideas.com/archives/82</link>
		<comments>http://www.buildermarketingideas.com/archives/82#comments</comments>
		<pubDate>Sat, 12 Dec 2009 10:00:53 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=82</guid>
		<description><![CDATA[I am going to regret this the second I post it&#8230;but I&#8217;m going to man up and do it anyway.
Alright &#8211; here we are in the digital age, yet&#8230;most phone calls/emails/walk-ups I get about builder marketing seems to settle right back onto the stuff that &#8220;goes in the folder&#8221;.
There&#8217;s something to be said for the [...]]]></description>
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		<title>Who Says The Yellow Pages Are Dead?</title>
		<link>http://www.buildermarketingideas.com/archives/168</link>
		<comments>http://www.buildermarketingideas.com/archives/168#comments</comments>
		<pubDate>Fri, 11 Dec 2009 19:09:09 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=168</guid>
		<description><![CDATA[I just got my new &#8220;eco-sized&#8221; copy dropped off today&#8230;good thing too because I misplaced my copy of the internet and wasn&#8217;t sure what I was going to do.
My mug of tea placed on it for scale.

]]></description>
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		<title>Improving your Google page rank</title>
		<link>http://www.buildermarketingideas.com/archives/158</link>
		<comments>http://www.buildermarketingideas.com/archives/158#comments</comments>
		<pubDate>Wed, 09 Dec 2009 15:28:07 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[page rankings]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=158</guid>
		<description><![CDATA[I don&#8217;t know how many times I hear &#8220;How do I get my site to turn up higher on Google.&#8221;
If anyone tells you they will guarantee to GET YOU and KEEP YOU at the top of Google they are lying to you.  The trick to getting you there is keyword spamming and it quickly deprecates [...]]]></description>
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		<title>Other People&#8217;s Money</title>
		<link>http://www.buildermarketingideas.com/archives/152</link>
		<comments>http://www.buildermarketingideas.com/archives/152#comments</comments>
		<pubDate>Tue, 08 Dec 2009 07:00:19 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Marketing Principles]]></category>
		<category><![CDATA[Random Nonsense]]></category>
		<category><![CDATA[builder]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=152</guid>
		<description><![CDATA[A client of mine and I were laughing (crying?) about the state of the market last week and we were bouncing some ideas around in order to generate interest. He commented that it must be easy to drop ideas as long as I&#8217;m playing with other people&#8217;s money.
He was joking&#8230;but the comment grew roots.
I&#8217;ve made [...]]]></description>
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		<title>Radio or TV?</title>
		<link>http://www.buildermarketingideas.com/archives/150</link>
		<comments>http://www.buildermarketingideas.com/archives/150#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:43:25 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=150</guid>
		<description><![CDATA[Q: Where is your money better spent on radio advertising or TV  advertising and why?  &#8211; Mark Maltry, Jemm Construction.
A:  All in all, it depends.  If you&#8217;re doing a 2 day sales blitz at 4 locations around a metro area, then radio is a great way to get the message out cost effectively. However, if [...]]]></description>
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		<title>Oh Yeah, So What Make You So Special?</title>
		<link>http://www.buildermarketingideas.com/archives/146</link>
		<comments>http://www.buildermarketingideas.com/archives/146#comments</comments>
		<pubDate>Sat, 05 Dec 2009 15:00:11 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=146</guid>
		<description><![CDATA[Alright&#8230;I&#8217;ve got a pet peeve.
The &#8220;we-specialize-in-large-small-ranch-colonials-for-the-first-time-move-up-empty-nester&#8221;.
Invariably when times get tough, our marketing gets broad &#8211; when just the opposite should be occurring.
If I&#8217;m considering building a custom home, I could care less about how many condos you&#8217;ve done or about your remodeling services.
I want to know &#8211; SPECIFICALLY -why you are the right custom home [...]]]></description>
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		<title>Marketing To A Smaller Universe</title>
		<link>http://www.buildermarketingideas.com/archives/143</link>
		<comments>http://www.buildermarketingideas.com/archives/143#comments</comments>
		<pubDate>Sat, 05 Dec 2009 14:24:52 +0000</pubDate>
		<dc:creator>Ante Logarusic</dc:creator>
				<category><![CDATA[Junk Drawer]]></category>

		<guid isPermaLink="false">http://www.buildermarketingideas.com/?p=143</guid>
		<description><![CDATA[As little as five years ago, a typical campaign would have included a postcard direct mailing to a qualified* list, a half page ad in the local paper and maybe some spot radio or tv.
Today, we have to do more with less. We need to do it faster&#8230;and we need to be adaptive.
The accepted practice [...]]]></description>
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